Customary sales/distribution channels: ABC Company sells to a large customer base domestically, utilizing a combination of their own sales force and regional distributors. Target customers/users: Builders, contractors and importers/distributors of building materials. Product description & function: Complete line of aluminum windows, doors and metal fittings for residential and office buildings, in standard dimensions or made to order. Product 1: Aluminum windows, doors and metal fittings 1. Ability to meet commercially acceptable international product standards: All products meet DIN standards. They go mainly to Canada, because they have similar export/import requirements and standards and have been the focus of sales effort.Ĭ. Current export products and markets: Export sales are primarily aluminum accessories. Current export activity (as % of total sales): Exports are fairly sporadic and currently account for about 5% of total production. In addition to these standard parts, the factory produces specialty parts and products for others on a contract basis. The highly diverse metal products line includes aluminum furniture, windows, and doors roller castors for furniture and carts metal fittings, such as hinges, push bars, latches, handles, bolts, stops and ornamental grilles for doors plastic and metal rollers for sliding doors tools, rivets, seals, fittings, handles and other products using combinations of wood, metal, plastic, rubber and other materials and all manner of molded plastic parts. Their philosophy is to be completely self sufficient as a manufacturer, a philosophy which extends even to the point of producing their own electricity. Factory management takes pride in their ability to provide all the necessary design, tooling, molds, materials, decorations, and assembly necessary to produce finished products from base raw materials and stock. by the Company) and electrostatically painted or chromed metal parts. The wood product lines include stylish desks, cabinets, bookcases, tables and chairs made from decorated polyvinyl clad particle board (called M.D.F. ABC also produces custom products and makes extensive use of plastic and other materials as well. The ABC Company produces 186 different products in two main product lines - metal products and wood products. John Doe, Plant General Manager, who holds a mechanical engineering degree from Bigcity University and has 30 years experience.
John Smith, Chairman and Managing Director, who has a degree in commerce from Bigcity University and 13 years business experience, and Mr. The Bigcity factory is the only production facility and has about 250 employees. This gives the company great flexibility and adaptability to meet customer requirements. It utilizes the latest technology throughout its manufacturing processes. The Company moved to Bigcity in 1993 as part of an expansion. started in 1983 as two small shops in Maintown, one for wood products and the other for metal products.